Grab Merchant Centre's new physical space was designed to help small and medium businesses grow digitally

Rufina Lee, Director, Commercial, SMB
. November 8, 2023 . Singapore

Today, food outlets know that they can’t just exist in the physical world. Digital tools like business analytics are becoming common as vendors grow and reach new people. But it can be overwhelming for smaller firms to know how to go digital and figure out how to market their businesses effectively.

To support small and medium businesses going digital, we are proud to unveil a brand new physical space for our Grab Merchant Centre in Singapore.

The Grab Merchant Centre was set up in 2020, but it used to operate from a much smaller outfit at Sin Ming where our former driver centre was. 

What started out as a quick solution to get merchants onto the Grab app during the pandemic has since grown into a wide suite of services to help merchants grow their business online. 

The Grab Merchant Centre offers starter kits to help newly onboarded merchants boost their store visibility, 1-on-1 business reviews, subscription-based hotlines for on-demand support as well as regular networking and upskilling events. 

The new space 

With the new space for the centre, merchant-partners can expect more hands-on support and training in digital tools. These services are made for all small and medium businesses on our platform, including those on GrabFood, GrabMart and GrabPay. 

(Read more: Lessons from pandemic delivery: How fine-dining restaurants adapted to GrabFood)

The space, which can hold some 60 people, will also give us more opportunities to organise training and networking sessions for merchants to stay ahead of the latest consumer trends.

The space will be used for regular networking events.

The centre houses three meeting rooms to facilitate 1-to-1 business reviews with our merchant-partners. The business review session is a consultation service that provides merchant-partners with a snapshot of how they are doing on our platform, and gives them recommendations on how they can grow their business further. 

(Read more: Hitting $100M revenue run rate this year, GrabAds is one of Southeast Asia’s fastest growing advertising platforms)

In these sessions, merchants get to see menu insights revealing their  best-selling items. They can also see customers filed into new, repeat and infrequent segments, to understand what brings customers back. 

On the marketing front, they can find out which of their promotions performed best, so they can sharpen their marketing campaigns. 

Meeting rooms were designed for focus group discussions and 1-to-1 business consultations.

The meeting rooms will also be used for focus group discussions. In the past, these sessions had sparked fresh ideas that helped us improve our merchant app. 

For example, we rolled out a feature which nudges merchants to mark orders as “ready” once food is ready for collection. This was designed to give the Grab system the data to predict food preparation time more accurately, and ultimately cut down how long delivery-partners wait at F&B outlets. 

At the Grab Merchant Centre, we want to help business owners get familiar with our suite of self-serve tools on the GrabMerchant app.

These include sales performance trends and insights to track and optimise operations, advertising solutions to reach more customers, and digital lending to support business expansions.

Come in to the new Grab Merchant Centre at our one north Singapore headquarters, at 3 Media Close and check out our LinkedIn page for the latest on the centre. 

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Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.