Grab launches Family Account for users to be part of their loved ones’ journeys

Senior Product Management Leader Guan Zhao Ting and Lead Product Manager Bern Jalocon

. December 8, 2023 . Regional

This story was last updated on Nov 1, 2024.

We all know what it’s like to worry about a family member who has to take a late-night car ride. If you’re a Grab user, you might have asked your loved ones to share their ride details so you know if they’re safely on their way home. And chances are you’ve booked a ride for a friend who may be out of cash or for a family member who isn’t as smartphone-savvy.

Introducing Family Account

Now, users can do all these conveniently with Grab’s Family Account. It allows users to book rides on behalf of their loved ones and monitor their journeys so they can enjoy stress-free rides.

Family Account is available in Singapore, Indonesia, Vietnam, Thailand, the Philippines, and Malaysia.

Users across the region can sign up for a Family Account. The Family Account administrator can then add others as members to manage rides for them. Fun fact: Administrators can even add family members and friends who are overseas and book rides on their behalf.

Why we built Family Account

We started building Family Account because we learned that more than 50 per cent of users were already booking rides on behalf of family in Singapore, the Philippines, and Indonesia.

About 62 per cent of respondents from all our markets also say they would like an option to link their family members’ Grab accounts to theirs.

The top reason for doing so is to check in on their family members: users want to ensure their loved ones arrive safely at their destinations. The next most popular reason is convenience, as sharing a payment method as a family makes things easier.

How Family Account works

To get Family Account up and running, the admin simply sends an invitation to each member via a link or adds them via the mobile number that’s linked to their Grab account.

Up to nine members can be added to a Family Account for the administrator to manage their rides.

The Family Account administrator can then book rides for members. Once booked, that member will receive details about their upcoming rides, get real-time updates about the ride, communicate with the driver or even make changes to their destination—all through their Grab app.

With the shared payment function, the administrator can easily pay for rides. Plus, everyone in the Family Account can view the ride transaction history.

Enhanced safety

To put our users’ minds at ease, there are also a series of safety features in place for rides booked under Family Account.

The administrator can see the details of their family members’ rides without them having to share these manually. Meanwhile, the riders will be able to access in-trip safety features like the Safety Centre, which allows them to seek emergency assistance, and AudioProtect.

We hope that with Family Account, users can rest easy knowing that their loved ones are in safe hands when they travel using Grab.

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