Finding affordable GrabFood meals for every budget at your fingertips

Sarah Yap, Senior Product Marketing Manager

. March 8, 2024 . Regional

Grab hosts many merchant-partners offering affordable meals, but insights from our regular surveys indicate that some consumers are unaware of this.

So earlier this year, we introduced a feature that allows users to easily discover—in one place—merchant-partners who offer affordable food items that’s within the price range of what they want to spend.

It’s win-win to connect budget-conscious consumers to the right merchant-partners. Based on early results, these consumers are more likely to place orders, while merchants benefit from increased sales.

GrabFood users now have the flexibility of customising their budget by adjusting a slider to increase or decrease the ceiling amount. Once the desired amount is set, they will see a list of merchants that offer menu options that fall within the selected price range.

Available in all markets, users can access the budget-friendly page via the tile that indicates meals under a specified budget (varies in each market).

Another component that users often take into account when they’re deciding what to eat is the delivery charge. In the budget-friendly page, users can also sort merchants based on delivery fee—ranging from the lowest to the highest.

What’s next

We’re exploring other ways for consumers to look up merchants that are offering attractive discounts and promotions.

An option to set a price range for delivery fees is also in the pipeline.

We are also looking to build the ability to filter out merchants that provide free delivery and sort merchants according to the discounts and promotions they’re offering.

These new tools ensure that consumers would have greater control over their choices and allow them to easily access options based on what they are willing to spend.

(Read more: Here are some ways budget-conscious consumers can save on delivery fees:

Food and deliveries