What really goes on in the minds (and stomachs) of consumers? How did COVID-19 change their eating behaviours and the food delivery landscape as a whole? Are you missing out on opportunities in market? We’ll answer these and more in the Grab Next: Food Trends Report 2020/2021, where you’ll get:
Singaporeans love it spicy
Mala orders grew by almost 10✕ in 2020.
Milk tea was a teatime favourite
Earl Grey milk tea took the prize, with 1 order made every 90 seconds during teatime.
Showing off your food brings in more sales
Stores with food pictures showed as high as 3✕ growth in sales. Wow!
3 Media Close,
Singapore 138498
GrabFood delivery-partner, Thailand
GrabFood delivery-partner, Thailand
COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.
As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.
Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.