Articles
Enterprise, GfB Blog
Why a gift voucher programme can help build your business
As a marketing leader, you’ve witnessed how gift voucher programmes can help build strong customer relationships. Gifting has long [..]
Read More >Enterprise, GrabAds
Starbucks’ Holiday campaign delivered big gains in ad recall, purchase intent along with tasty ROAS
The ChallengeStarbucks is renowned for their seasonal menus, from the fan-favourite Pumpkin Spice range of beverages served up dur [..]
Read More >Grab Blog, GrabMaps
The quirks of Southeast Asia’s roads and paths
Mapping Southeast Asia isn’t a task for the faint-hearted. Labyrinthine streets, complex traffic rules, and frequent gridlocks add [..]
Read More >Grab Blog, GrabMaps
How Grab’s Indoor Maps serve as a powerful last-mile enabler in Southeast Asia
As Southeast Asia’s mall culture continues to thrive, malls are becoming more complex, creating potential last-mile obstacle [..]
Read More >Enterprise, GrabAds
GrabAds’ full-funnel campaign earned 16.5x ROAS for McDonald’s Vietnam
Challenge Thirty percent of McDonald’s business in Asia is consistently made up of deliveries compared to just 10% pre-covid-191. [..]
Read More >Enterprise, GrabAds
Why ad equity is essential to understanding retail media
As the advertising landscape continues to evolve, marketers are trying to stay on top of major shifts in consumer behaviour. Globa [..]
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