Stopping consumer demand from melting with virtual storefronts

Unilever’s Wall’s Ice Cream has always been loved by a wide demographic. And to meet the growing demand for online deliveries during the pandemic, they needed to scale up fast. 

But it was simply impossible to increase their physical stores overnight to accommodate the rising orders. They needed a creative way to expand their online reach and distribution quickly – before consumer demand melts.

 

Mobilised over 500 mom-and-pop shops

 

Tapping on our extensive network, we mobilised mom-and-pop shops and chain retail stores under Unilever’s Thailand network to be GrabFood Pick-Up Points for wider and faster distribution of Wall’s Ice-Cream.

 

Built online awareness rapidly

Next, we launched high-impact ads to get the word out that Wall’s Ice Cream was now easily available on GrabFood, creating a complete ecosystem for Wall’s Ice Cream to build awareness and convert at scale. 

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