Shortened lag between ad view and purchase to seconds

For consumers facing heartburn and indigestion, quick relief is key. So in this campaign for Gaviscon, we made sure to deliver equally fast-acting results.

Timely ads that consumers would welcome

Leveraging dayparting, we prompted Grab users to get relief right after meal times, when they’re most likely to display symptoms. This thoughtful gesture towards consumers also boosted the ads’ effectiveness and likelihood of conversions.

Seamless checkout for immediate relief

Then, we made it extra easy for them to get their hands on some Gaviscon with just a few clicks taking them from the ad to the checkout page on GrabMart. This unique strategy combined both empathy for the consumer and efficient targeting to deliver excellent results for Gaviscon.

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