Blazing a trail in consumers’ minds for MG’s new car launch
The automotive industry in Thailand is fast-paced and constantly evolving. Many brands face difficulties in finding the right tools to maximise awareness and connect with audiences.
British automotive brand MG was no different. For their new MG5 Beyond series, they needed an impressive launch that would not only drive sales for the model but also rapid awareness for their brand.
A high-impact superapp takeover
To drive rapid awareness on the launch week, we activated our most prominent placements—Masthead and Native Image Ads, achieving 100% SOV in just one day. We also targeted commuters in the midst of their daily transactions with In-Transit Ads.
Optimised campaign timeline
To ensure MG would stay top-of-mind, we timed the launch strategically. First, we built general awareness with Native Image Ads. Then, we maximised further exposure with Masthead Ads on the home screen. Finally, we boosted recall by nudging consumers with Native Image Ads towards the end of the campaign.
