41.8X ROAS for McDonald’s Chicken McCrispy launch

McDonald’s, a household brand across the globe, wanted to broaden awareness and purchase consideration for the launch of Chicken McCrispy in Singapore. So they partnered with GrabAds for a mobile-first approach to reach digitally savvy fast food lovers.

Maximum visibility with a full-funnel strategy

To engage a high volume of GrabFood users across the funnel and the Grab ecosystem, we leveraged a full suite of high-impact ads. This mix of ad formats at multiple points in a user’s journey allowed us to take them from awareness to consideration easily.

 

Digital breadcrumbs that led to cart

Leveraging insights from first-party GrabFood data, we also targeted the ads at McDonald’s existing consumers and fast food lovers. A quick-tap Category icon on the GrabFood home screen enabled seamless ordering, while GrabFood Rank Boosters targeted hungry users with the right keywords.

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