Driving footfall to LANEIGE stores with Grab rewards
LANEIGE, a major skincare brand, wanted to drive in-store footfall and reach out to more beauty fans who fit their target audience profile. So, together, we launched a rewarding online-to-offline (O2O) sampling campaign.
Targeted likely consumers near a LANEIGE store
First, we leveraged Grab first-party data insights to target the most likely consumers with Native Image Ads. On the Grab home screen, they would see an ad for LANEIGE advertising an enticing redemption of Water Bank samples.
Incentivised in-person redemptions
Users simply had to click on the ad to receive an exclusive voucher which they could use to redeem Water Bank samples in-stores. Since 90% of users still make their final purchase in stores, this seamless omnichannel experience helped LANEIGE to reach out to potential audiences online while creating unlimited opportunities for upselling offline.
Daniel Choi, Brand General Manager, LANEIGE, says, “GrabAds’ audience data was vital to the great results we achieved, allowing us to reach high quality customers who are LANEIGE’S target audience.”
