Shoppable recipes for superapp home chefs

With more people staying home and cooking their own meals, there was a growing demand for quick and convenient meal ideas and recipes. It was the perfect time for Knorr to drive demand for its line of food products by marketing them as essential ingredients in delicious, home-cooked dishes.

Whet appetites with Knorr-inspired recipes

So we led consumers on a journey of discovery. Starting from the the Grab home screen, we tantalised them with delicious, Knorr-inspired recipes to encourage them to incorporate Knorr products into their everyday meals.

 

 

Help consumers go from mart to stove in a jiffy

Then, we made it easy for them to instantly purchase the required ingredients for each recipe on GrabMart via auto-generated shopping lists. We compressed the marketing funnel, delivering a thoughtful consumer experience that sparked the joy of cooking while taking the hassle out of it.

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