Shoppable recipes for superapp home chefs

With more people staying home and cooking their own meals, there was a growing demand for quick and convenient meal ideas and recipes. It was the perfect time for Knorr to drive demand for its line of food products by marketing them as essential ingredients in delicious, home-cooked dishes.

Whet appetites with Knorr-inspired recipes

So we led consumers on a journey of discovery. Starting from the the Grab home screen, we tantalised them with delicious, Knorr-inspired recipes to encourage them to incorporate Knorr products into their everyday meals.

 

 

Help consumers go from mart to stove in a jiffy

Then, we made it easy for them to instantly purchase the required ingredients for each recipe on GrabMart via auto-generated shopping lists. We compressed the marketing funnel, delivering a thoughtful consumer experience that sparked the joy of cooking while taking the hassle out of it.

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Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.