Reinvented sampling during the world’s longest lockdown

Alaska created their first ever chicken- and beef-flavoured evaporated creamers in the Philippines. Home cooks everywhere would love it, if they could just try it. 

But amid lockdowns, traditional channels of sampling became ineffective. So we needed a creative way to distribute 10,000 samples for consumers to taste the Alaska difference.

Rapid, digital-first distribution via GrabMart

To ramp up distribution quickly, we linked up Alaska with 8 GrabMart merchants and a combined total of 23 branches to become sample distribution points.

 

Drive opt-in for the free samples

Then, we built awareness with Native Image Ads, enticing consumers to opt-in for a free sample when they purchased from these GrabMart merchants. With this mobile-first strategy, we were able to deliver samples safely and conveniently into the hands of consumers and drive a strong trial experience for Alaska.  

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