Articles
Enterprise, GrabAds
How Pond’s achieved an ad recall of +8% with superapp-advertising
Challenge Pond’s is dedicated to developing innovative skin care solutions that address the ever-changing needs and concerns [..]
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Starbucks’ Holiday campaign delivered big gains in ad recall, purchase intent along with tasty ROAS
The ChallengeStarbucks is renowned for their seasonal menus, from the fan-favourite Pumpkin Spice range of beverages served up dur [..]
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GrabAds’ full-funnel campaign earned 16.5x ROAS for McDonald’s Vietnam
Challenge Thirty percent of McDonald’s business in Asia is consistently made up of deliveries compared to just 10% pre-covid-191. [..]
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Why ad equity is essential to understanding retail media
As the advertising landscape continues to evolve, marketers are trying to stay on top of major shifts in consumer behaviour. Globa [..]
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How Coca-Cola’s football-themed campaign with GrabAds drove a 9% uplift in ad recall
Challenge Coca-Cola Indonesia regularly works with thousands of merchants on the Grab app to bundle its signature soda with meals [..]
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How Southeast Asia’s delivery trends changed in 2022: what that means for your brand
From elaborate meals to bubble tea and shampoo to batteries, deliveries in Southeast Asia have been on the rise. Our data shows th [..]
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