GrabAds

The gateway to millions of consumers

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Overview

GrabAds connects advertisers large and small with millions of people across Southeast Asia as they eat, shop, and commute every day.

Why GrabAds

Active and growing user base

Reach consumers in 465 cities across 8 countries who use Southeast Asia's leading superapp for their everyday transactions.

Real consumers, real spending power

Connect with high-value consumers who use Grab to engage or transact with brands and merchants every day. Over 60% of active Grab users purchase goods and services every time they open the app, whether through GrabFood, GrabFin, GrabMart, our transport offerings, or more.

Better targeting and measurement

Leverage rich first-party data insights to create personas and audiences based on actual consumer behaviour within our superapp ecosystem—not through cookies or third-party trackers.

Real-world impact

Drive engagement and action at all stages of the funnel to build brand awareness, generate in-app or in-store sales, boost site traffic, or more.

Everyone can advertise

No marketing expertise? No problem. With Ad Manager, any merchant can launch an ad in just 3 minutes.

Top Ad Formats

Seamless native advertising

Give your brand pride of place with Masthead ads, and integrate into the home feed with Native Image or Video.

Reward real interactions

Drive up to 3X conversions by encouraging complete ad views or clicks with Rewarded Image, Video or Lead Generation.

Boost food orders

Increase your visibility on the GrabFood home screen or in search results.

Innovative out-of-home (OOH)

Be seen on the road with car wraps and bike boards.

Online-to-offline Integration

Create customised online-to-offline or omnichannel experiences to maximise conversions.

1/5
Seamless native advertising
Give your brand pride of place with Masthead ads, and integrate into the home feed with Native Image or Video.
2/5
Reward real interactions
Drive up to 3X conversions by encouraging complete ad views or clicks with Rewarded Image, Video or Lead Generation.
3/5
Boost food orders
Increase your visibility on the GrabFood home screen or in search results.
4/5
Innovative out-of-home (OOH)
Be seen on the road with car wraps and bike boards.
5/5
Online-to-offline Integration
Create customised online-to-offline or omnichannel experiences to maximise conversions.

Resources

Get insights on consumer habits and preferences based on real user behaviour within the Grab ecosystem. Download our latest reports to learn more:

Case Studies

Helping Coca-Cola regain lost sales from a quieter Ramadan

Stopping consumer demand from melting with virtual storefronts

Shoppable recipes for superapp home chefs

41.8X ROAS for McDonald’s Chicken McCrispy launch

View all Case Studies

GrabAds

Start advertising with GrabAds today

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