GrabFood, the leading food delivery platform, launches the new ‘GrabFood Eat-nomenon campaign’ in the Q2 to drive the food delivery industry with the most valuable 4-stackable deals, providing special discounts and satisfying benefits for food-loving content creators who enjoy sharing their savory experiences. The campaign also presents a team of famous influencers to participate in the battle to win ‘The Foodie Star Champion.’ 

Chantsuda Thananitayaudom, Country Marketing & Partnership Head, Grab Thailand, said, “According to the UTCC research, the consumer confidence index in April continues to decline for the fourth consecutive month at 40.7, which is also the lowest within the eight months since September 2021. Consumers became more mindful of their spending due to the high cost of living and rising fuel prices, which leads to the expected fall by 1.5 points. As a result of challenging issues in Q2, the overall economy is expected to slow down, while the happiness index is expected to drop to the lowest in history at 26.9. To stimulate the economy, create excitement in the food delivery market, and bring happiness to Thais, GrabFood announces the launch of ‘GrabFood Eat-nomenon campaign’ with four special highlights for all foodies, including a fun food battle of famous influencers, GrabFood Eat-nomenon Installation in the heart of Siam Center, new movie ads, as well as 4-stackable deals. The campaign aims to create the exciting new food phenomenon for Thais and drive the buzz to spur more purchasing power in the food delivery market.”

Under this campaign, GrabFood brings together a large group of influencers to create fun and excitement including Bella Ranee, Grab Thailand’s brand ambassador, Thapanee Eadsrichai, Goy Arachaporn, Noey BNK48, Zee Pruk, and many more. Their battle to win ‘The Foodie Star Champion’ aims to promote the campaign and drive the food industry forward among modern consumers, which is now available to watch on Grab Facebook Fanpage. The campaign also features a spectacular GrabFood Eat-nomenon Installation in the heart of Siam Center, inviting consumers to capture their fun moments and share with the hashtag #GrabEatnomenon for a chance to win special prizes from well-known influencers, such as PiXXiE, Yin-War, Engfa Waraha, and Charlotte Austin, the beauty queens from Miss Grand, and Jee Supat or ‘Before 30,’ a viral TikToker. The fun will last from now until May 22, 2022.

Moreover, GrabFood also offers the biggest-ever GrabFood deals with four exclusive highlights for Thai foodies.

1. Up to 60%* discount at participating restaurants
2. Additional 50%* off with the code ‘LODX4’
3. Free delivery fee all year round* with the GrabUnlimited package subscription
4. Up to THB 100 credit cashback through the Reward Cashback (up to 20 times of THB-5 cashback)

*Additional terms and conditions as specified by the company

Foodies can now enjoy the fun of this campaign until June 26, 2022. For more details, visit Grab Facebook Fanpage.