• GrabFood reinforces its leadership position as the leading food delivery platform with the launch of the “GrabFood Mega Sale” year-end campaign. Partnering with numerous restaurants nationwide, the campaign offers unbeatable discounts of up to 90%, hourly promo codes with no minimum spend, over 16,000 special meal deals starting at just 19 baht, and free delivery on select orders. 
• The campaign employs a 360-degree marketing strategy, integrating both online and offline channels. The brand has doubled its offline media allocation, emphasizing Out-of-Home (OOH) media, including billboards, digital screens, and transit media nationwide, to maximize visibility and reinforce affordability during a period of cautious consumer spending amidst economic challenges. 
• Adding to its appeal, the campaign incorporates a Music Marketing Strategy. Brand ambassador Bella Ranee takes on a fresh persona as a rapper in the latest ad, targeting Gen Z audiences while encouraging group food orders through the Group Order feature, which has seen over 90% growth since its official relaunch in Q3.

Panomkorn Jirasatienpong, Head of Marketing at Grab Thailand, commented: “To excite the food delivery market and stimulate spending during the year-end, we’re thrilled to launch the ‘GrabFood Mega Sale’ campaign. This initiative not only celebrates the festive season, but also rewards our users. Through partnerships with quick-service chains, trendy eateries, and street food vendors nationwide, we’re offering discounts of up to 90% using the hourly promo code MEGA (up to 80 baht with no minimum spend), special ‘Hot Deals’ starting at 19 baht, and free delivery—our strongest offers ever.”

This campaign employs integrated marketing and promotional efforts, with a significant boost in offline media spending, focusing on affordability to address consumers’ cautious spending habits amid external challenges and economic uncertainties.

“We’ve enhanced the campaign with a Music Marketing Strategy to boost engagement and memorability. The latest ad features Bella Ranee, our brand ambassador as a rapper, delivering a catchy rap to connect with Gen Z. The ad also promotes the Group Order feature, which encourages festive group meals. Since its relaunch in Q3, the feature has seen impressive growth of over 90%, highlighting its popularity during the holiday season,” added Panomkorn. 

More details on the “GrabFood Mega Sale” campaign, please visit GrabFoodTH Facebook

Watch the latest campaign video here: https://youtu.be/XeKKIQJ_7Tw