HIGHLIGHTS:

• 🍝 EAT: For the first time only at this event! Exclusive menus specially created by 5 famous restaurants guaranteed for deliciousness by #GrabThumbsUp, including SOURI, PhedPhed, ROOTS, Ohkajhu, and Shake Shack.
• 🎨 ENJOY: Immerse yourself in the adorable art of “NEWYEAR” with various characters inspired by special menus, brought to life through art installations amidst a lovely garden picnic atmosphere.
• 🎶 ENGAGE: Dive into interactive activities, enjoy live music, and capture memories at themed photo booths. Don’t miss the chance to grab limited-edition NEWYEAR merch—available only at this event!

GrabFood, the leading food delivery platform, invites foodies and art lovers to experience an extraordinary picnic vibe right in the heart of Bangkok at #GrabThumbsUp x NEWYEAR presents Quality Food, Quality Time in the Park. This exciting event brings together rising pop-art star NEWYEAR, known for the adorable dachshund character “Wednesday,” and joins forces with five popular eateries — SOURI, PhedPhed, ROOTS, Ohkajhu, and Shake Shack—all proudly endorsed by #GrabThumbsUp for their exceptional flavors. This one-of-a-kind event infuses a delightful blend of art and gastronomy. Immerse yourself in captivating art installations and enjoy a whirlwind of fun activities over four fabulous days during November 14th-17th at CentralWorld’s Eden Zone. 

Food and art transcend age and gender, connecting people through life’s moments and creating memorable experiences for everyone. As Thailand’s leading food delivery platform, GrabFood, through its flagship brand #GrabThumbsUp, is dedicated to delivering high-quality culinary experiences. This year-end, GrabFood celebrates the season with pop-up event titled #GrabThumbsUp x NEWYEAR presents Quality Food, Quality Time in the Park, where flavors meet artistry. In partnership with rising pop artist Paphakorn ‘NEWYEAR’ Srikunrayakorn — the creator of the adorable dachshund character “Wednesday” — and five popular eateries endorsed by #GrabThumbsUp, this event serves up signature dishes with a unique, artistic twist. CentralWorld’s Eden Zone will transform into a mesmerizing park scene filled with enchanting character displays, including the giant-sized “GIANT WEDNESDAY,” ready to delight visitors with its whimsical charm.

Artist NEWYEAR shared her excitement about collaborating with GrabFood on this project: “As an artist, I’m thrilled to partner with GrabFood to bring a splash of joy and playfulness, enhancing the food experience in such a unique way. For this event, my character designs draw inspiration from a playful memory from my childhood when I would arrange food to look like faces — cucumber for eyes, seaweed for eyebrows, and tomatoes for a mouth, bringing each dish to life in its own way. These designs reflect those feelings and childhood imagination, told through Wednesday, an introverted dachshund who loves to eat and finds moments of happiness in a peaceful garden, joined by friends to create wonderful memories together.”

Beyond enjoying the charming art in a vibrant picnic-like park setting, visitors can look forward to exclusive, specially crafted dishes from five trendsetting eateries, each a standout in its own right. Curated just for this event and proudly endorsed by #GrabThumbsUp, these menus promise exceptional flavors and quality. The featured merchants include:

• SOURI, a contemporary patisserie by rising actor Win Methawin, offering its “Macaron Cream Cheese Strawberry Rose” a sweet and fragrant macaron with a creamy cheese filling.
• PhedPhed, a trendy Isan restaurant, presenting its “Childhood Noodle Salad” a simple yet flavorful dish with minced pork, sausage, and boiled cabbage, topped with a fried egg, alongside the must-try “Love Fruit Salad” a tantalizing mix of mangosteen, strawberry, and mango in a rich, savory dressing.
• ROOTS, a renowned coffeehouse known for its quality and direct sourcing from Thai farmers, featuring its “Fizzy Apple Cold Brew” a refreshing blend of cold brew coffee, Muscat grape syrup, and fresh apple juice, topped with a zesty chili salt sauce.
• Ohkajhu, a Chiang Mai-based restaurant loved for its healthy and delicious dishes, serving three exclusive options: “Smoked BBQ Spared Ribs with Truffle Cheese” featuring tender ribs with a fragrant truffle cheese sauce; “Smoked BBQ Dry aged Barvette with Truffle Cheese” with flavorful dry-aged beef and a rich truffle cheese sauce; and “Spicy and Sour Nachos Party” a fusion of crispy nachos with a tangy, spicy Thai twist.
• Shake Shack, the world-famous burger joint, introducing its “Blackberry Lemonade”
  a refreshing drink made with fresh blackberries and Shake Shack’s special lemon juice blend.

Along with savoring new flavors, GrabFood is adding an extra layer of fun with engaging activities! Capture memories at the food-themed photo booth, where you can dress up as your favorite dishes, and take part in activities for a chance to win exclusive merch — including bento boxes, tote bags, and Griptok phone holders — all featuring limited-edition designs by NEWYEAR, created just for this event.

Discover more about #GrabThumbsUp experiences at https://www.facebook.com/GrabFoodTH and https://www.instagram.com/grabfoodth/