Grab Thailand has announced a strategic partnership with Asia Cab, the manufacturer and service provider for CABB, London-style VIP taxis, to launch the “Taxi VIP” service type on the Grab app. This service allows customers to book CABB taxis through the Grab app, with a focus on international tourists and premium customers seeking convenience and privacy. Initially launched in Phuket last month, the service is now expanding to Bangkok. It is expected that the number of vehicles will reach 600 by the end of the year, with an eye on expanding to tourist cities like Pattaya and Chaingmai.

Maythinee Anavachkul, Director of Mobility, Grab Thailand, said, “As a leading on-demand ride-hailing platform, Grab is committed to continuous service and technological development, offering a wide variety of transportation options to meet the needs of different customer groups, including premium customers, particularly international tourists. They are one of our key target groups that will contribute to Grab’s mobility business growth this year. Over the past few months, we have been making improvements and conducting various activities to enhance our services for this customer group, such as revamping our premium service to provide a unique sensory experience and expanding payment options to cater to international customers.” 

“Partnering with CABB, a leader in the premium taxi market, will provide diverse transportation options and enhance the travel experience for Grab’s premium customers through the distinctive design and iconic appearance of CABB taxi, along with exceptional in-car services and features, as well as specially trained drivers. Grab users can now book a CABB via the ‘Taxi VIP’ menu in our app. The service was piloted in Phuket in March and further expanded to serve customers in Bangkok in August. Full integration and operation are expected by the fourth quarter of this year.”

Passakorn Dararattanaroj, Deputy CEO of Asia Cab Company Limited, stated, “CABB has been providing services in Thailand since 2020, with a current fleet of over 400 CABB VIP taxis in Bangkok and Phuket. Our main customers are in the premium segment, valuing privacy, convenience, and trust in safe services. We have provided services both offline and through the CABB app, with approximately 40% of our customers booking via our application.”

“By collaborating with Grab, a leading ride-hailing app, we aim to expand our customer base further. We will transition our online booking service from the CABB app to the Grab app as the sole channel. Additionally, we plan to increase our CABB taxi fleet to 600 vehicles by the end of this year and explore service expansion in other tourist cities, such as Pattaya and Chaingmai. We are confident that this collaboration will help us reach more customers and provide quality public transportation for Thai and foreign.”

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