Thailand, January 6th 2025 – Grab Thailand continues its mission to inspire and empower Gen Z through the GrabSpark 2024 Business Case Competition, offering a platform for young talents to showcase their potential. Leveraging technology and big data, participants were challenged to enhance their business and innovation skills, transforming ideas into actionable business solutions with a strong emphasis on sustainability — an essential foundation for driving growth in the digital age.

From a pool of thousands of participants representing 32 universities nationwide, four students from Chulalongkorn University (CU) triumphed to win first place. Their business plan, titled “Ever Grow and Never Ending” outlined a strategic approach to accelerating the Superapp’s growth by fostering strong connection among stakeholders within the ecosystem, ensuring sustainable business success.

Worachat Luxkanalode, Country Head of Grab Thailand, said, “This marks the third year that Grab Thailand has organized the GrabSpark Business Case Competition, dedicated to nurturing the potential of Thai university students. These young talents, representing Gen Z, are poised to play a pivotal role in shaping  the country’s future economy, particularly the digital economy, which is growing at more than twice the rate of GDP in 2024. 

Gen Z has grown up immersed in technology and the internet, enabling them to access information instantly, gain diverse perspectives, and make swift, confident decisions. Moreover, they  prioritize creating tangible social impact, which resonates with Grab’s mission to harness technology in addressing pain points, meeting consumer needs, and contributing to social and environmental progress. By providing them a platform to showcase their potential and present their ideas, Grab aims to empower them to apply their knowledge and skills to innovative solutions. This includes integrating big data and digital technology, fostering collaboration , and instilling sustainability principles to shape the future economy and business landscape.” 

First launched in 2022 as part of the GrabCampus programme, the GrabSpark Business Case Competition seeks to unlock and develop the potential of university students across Thailand. This year, the competition expanded its scope to include students from all universities nationwide. Themed  “The Next Chapter of Superapp: Unlocking Potential for Accelerated Sustainable Growth,” participants were tasked with presenting innovative ideas and marketing strategies to drive sustainable and exponential growth for the Superapp. 

The competition attracted over 1,116 students from 32 universities nationwide, all vying for prizes worth over THB 100,000, along with an honorary trophy. Winners also gained access to the GrabIntern programme, offering an invaluable experience in the digital platform business and equipping students with professional skills needed to thrive in today’s business environment. Following an intensive competition and rigorous evaluation by a panel of esteemed judges — comprising seasoned executives with expertise across various fields — Team G Good from Chulalongkorn University emerged as the winner of the GrabSpark 2024. Their standout business plan , “Ever Grow and Never Ending” impressed the judges with its innovative approach.

Kanita Naetdoungmanee, a representative from Team G Good, shared, “Our business plan seeks to balance empowering Grab’s merchant-partners with addressing the evolving needs of users. We identified key opportunities to elevate GrabFood and GrabMart, which already boast a strong customer base. For GrabFood, we proposed solutions to boost merchant efficiency while delivering a seamless and comprehensive user experience – from smooth online  ordering to enjoying meals in-store. For GrabMart, we focused on expanding the partner ecosystem to meet the growing demand for premium products while creating new growth opportunities for merchants. 

Additionally, we introduced a Gamification strategy to integrate services, fostering higher user engagement and long-term brand loyalty. We are confident that our business plan will build deeper connections with  partners and users alike, driving sustainable growth in alignment with Grab’s vision of creating a positive and lasting impact on society.”