• • GrabFood, Thailand’s No.1 food delivery platform, has appointed four heartthrob stars—Gemini Norawit, Fourth Nattawat, Sky Wongravee, and Nani Hirunkit—as “Friends of Grab,” joining brand ambassador Bella-Ranee in representing the brand, aiming to elevate brand excitement and expand user reach.

  • These presenters will debut in the “GrabFood Mega Sale,” a major campaign designed to stimulate the market in Q1 through collaborations with restaurants and merchants nationwide.

  • The “GrabFood Mega Sale” campaign features a three-fold promotion, including special deals of up to 80% off through Hot Deals, additional discounts of up to 60% with the promo code MEGA, and free delivery with a guaranteed 30-minute arrival time.

Panomkorn Jirasatienpong, Director of Marketing at Grab Thailand, stated, “The appointment of these four renowned celebrities as ‘Friends of Grab’ marks a significant milestone for GrabFood, bringing even more excitement to the brand alongside our long-standing ambassador Bella Ranee, who has been with us for four years. The two phenomenal Boys’ Love duos—Gemini-Fourth and Sky-Nani—will play a crucial role in amplifying GrabFood’s marketing efforts, making the brand more accessible, particularly among younger consumers, including Gen Z and Millennials. Their passionate fan communities are a driving force in boosting engagement and strengthening our connection with subculture markets. We are thrilled to welcome them to the Grab family as we continue to reinforce our market leadership and brand recognition.”

To reinforce its leadership in providing high-quality services at affordable prices, GrabFood will feature the “Friends of Grab” as the faces of its sub-brand, Hot Deals. Launched last year as a symbol of everyday great deals, Hot Deals curated special offers  from a diverse range of restaurants and merchants nationwide—from quick-service chains to renowned street food vendors and trendy local favorites— ensuring consumers enjoy a wide variety of choices at budget-friendly rates. Throughout 2024, Hot Deals has helped GrabFood users save up to THB 2 billion, reaffirming the brand’s commitment to affordability catering to price-conscious consumers.

The “Friends of Grab” will be featured in GrabFood’s marketing campaigns and media throughout the year, across both online and offline channels. They will make their debut  in the highly anticipated first-quarter campaign “GrabFood Mega Sale”, delivering unbeatable deals from over 15,000 partner restaurants nationwide, ranging from top brands to local favorites. The campaign also highlights must-try eateries endorsed by #GrabThumbsUp and exclusive selections from the ‘Only at Grab’ sub-brand. Users can enjoy the triple savings: special ‘Hot Deals’ discounts of up to 80%, an additional discount of up to 60% with the promo code MEGA, and free delivery with a 30-minute arrival guarantee.

“This campaign underscores our core strengths in affordability, quality, and a wide selection—all backed by service reliability with a guaranteed delivery time, a key factor for Thai consumers.” Panomkorn added.

For more details on the “GrabFood Mega Sale” campaign and updates on the “Friends of Grab”, visit https://www.facebook.com/GrabFoodTH