Empowering merchant-partners
By providing access to millions of consumers and digital tools, we enable growth for our merchant-partners and GrabKios agents.
Our Impact in 2023
>500,000
﹥500,000 new micro, small and medium enterprises (MSMEs) joined the Grab platform, gaining access to Grab's consumers.
67%
67% of Gross Merchandise Value (GMV) from GrabFood and GrabMart were from sales generated by MSMEs.
Supporting MSMEs’ success with digital tools
Empowering MSME owners to make data-driven decisions
100% of MSME merchant-partners have access to insights on the GrabMerchant app, providing them with summaries of their business on a daily, weekly, and monthly basis at store level.
Grab Marketing Manager: a platform to drive sales
100% of MSMEs across six markets can market their stores to customers through advertisements, promotions and spotlight campaigns on the Grab platform.
"GrabAds empowers me to take marketing for my shop into my own hands where I can optimise the cost of my search ads and edit the budget with just one touch. I particularly like that the ads are targeted at users who are already looking for something to drink. This makes it much more effective in getting sales as compared to other available digital advertising platforms. With search ads, you will see the effect of your advertising more immediately, and it leads the customer to make an order."
Vietnam,
Owner of 1900 Coffee & Tea,
Grab merchant-partner
