There is no tool for development more effective than the empowerment of women. ~ Kofi Annan ~

Every day we read about famous empowered women who are making big things happen in the world today. We are inspired by their passion and intelligence. We marvel at their achievements. We share their stories.

Yet, every day in our own community there are also many other women who are defying all odds to either empower themselves to break away from the circumstances of their less than perfect lives such as discrimination and violence, or those who are motivating them in their efforts to break those chains. Many of these women, their stories and struggles towards their freedom go unnoticed or unheard to the masses, however inspiring to the community they are a part of.

Today, in conjunction with International Women’s Day, Grab together with Magnum would like to recognise these women and the many people, both men and women, who are working hard to support them in their journey.

Therefore, both these brands are coming together to raise funds to help encourage and recognise the good work the Women’s Aid Organisation (WAO) is doing to help women rise above their difficult situation.

As such, beginning from March 8 till 12, from 10am to 4pm* exclusively in Klang Valley, the public can purchase an exclusive pack of four Magnum Pink Pomegranate ice cream with ripples of Pomegranate sauce encased in a Magnum chocolate shell with a shimmering pink finish at RM10 per pack via the Grab App, and a Grab driver will deliver it to you. For every pack of four Magnums purchased by Grab consumers, part of the proceeds will be donated to WAO.

All you need to do is:

Step 1: Power up your Grab App (If you don’t have one, you can download it from the Apple App Store or Google Play Store)

Step 2: Select the #GrabMagnum icon on the Grab app.

Step 3: Key in the SAME desired delivery location in the Pick-up and Drop-off fields.

Step 4: Select credit/debit card** payment. Click Book Now.

Step 5: Wait for your delicious treat to be delivered to you!
“As a homegrown leading ride hailing and multiservice platform in Malaysia, we are acutely aware of the role we play in society – not just striving to provide women with a safe transport option or job opportunities for those who want to support their families financially. We also see ourselves as a mechanism to give back and support local issues, and in this case, women’s rights and empowerment. Hence, partnering with Magnum who is known for their indulgent ice creams is an avenue for us to delight our consumers while encouraging them to join us in our efforts,” said Iris Chang, Country Marketing Manager of Grab Malaysia.

Echoing Grab’s sentiments, Magnum’s Brand Manager, Christine Chia, shares that enjoying an ice cream is very much a woman’s indulgent pleasure. “Partnering with Grab enables us to encourage many out there to pamper the special women in their lives be it moms, sisters, family, friends, or significant others on this day while donating to a cause like WAO that strives to empower and enable women.”

Since 1982, WAO has been providing free shelter, counselling, and crisis support to women and children who survive violence and discrimination. Their focus is to empower women and their children with possible options to help improve their circumstances. An empowered woman is an empowered community.

For more information about #GrabMagnum, please visit grb.to/GrabMagnum.

* Deliveries are limited to the first 1500 bookings per day, first come first served basis.

** For debit card payment, please contact your bank to authorise transactions via the Grab App as required by banks in Malaysia.

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