• Strong hyperlocal strategy propels GrabFood to be the largest food delivery platform by GMV and #1 most often used food delivery platform in Indonesia
• GrabFood launches more than 100 exclusive new menu selections with ‘GrabFood Signature’, leveraging data and insights on consumer trends
• GrabFood Signature is a part of GrabFood’s PESTA SPEKTA campaign which aims to excite consumers with its palate-satisfying exclusive deals

Jakarta, 30 October 2019 - GrabFood, the fastest-growing food delivery service in Indonesia, marks a new business milestone as the largest food delivery platform by GMV (gross merchandise value) and the #1 most often used food delivery platform in Indonesia. In a market survey conducted by Kantar, a global market research firm, 58% of consumers in Indonesia said GrabFood is their most often used food delivery platform. In celebrating this milestone, GrabFood today announced the launch of GrabFood Signature across Indonesia - a series of unique menu selections from consumers’ favourite merchants, exclusively available on GrabFood.

GrabFood collaborated with more than 60 merchants across Indonesia to co-develop exclusive new signature menu items only available via GrabFood, based on data insights on popular GrabFood items and consumer trends. Starting from today, consumers can order Burger King’s Jalapeno Cheese Mozzarella Burger, Kopi Kenangan’s Toffee Nut Latte and Salted Caramel Macchiato, Se’i Sapi Lamalera’s Sambel Kecombrang and Sambel Andaliman (special chillis native to West Java and Sumatera Utara respectively), amongst many new GrabFood Signature items.

In this initial phase, more than 100 GrabFood Signature menu items will be available through more than 600 F&B outlets in Bali, Bandung, Cirebon, Jakarta, Makassar, Malang, Mataram, Medan, Semarang, Surabaya, and Yogyakarta - all conveniently accessible via the Grab app. GrabFood Signature spans international fast food favourites like Burger King, local F&B chains like Kopi Kenangan and KopiSoe, and MSMEs like PesenKopi, Se’i Sapi Lamalera, Bebek Kepahiang Babase, Zeribowl, and Big Bananas.

“Food delivery is a daily essential service that has become a core part of Grab’s everyday everything app. GrabFood has seen exponential growth in the last year, and is today the largest food delivery platform by GMV in Indonesia, propelled by our strong hyperlocal strategy. Our strong merchant partnerships, use of technology for a best-in-class hyper-personalised user experience and rapid expansion of GrabKitchen are driving forces for GrabFood’s popularity and growth in Indonesia,”said Demi Yu, Head of GrabFood Indonesia.

Commenting on the launch of GrabFood Signature, Ichmeralda Rachman, Head of Marketing GrabFood and New Businesses, Grab Indonesia said, “We are always looking for new ways to excite our community of consumers and merchants. With GrabFood Signature, we’re happy to collaborate with our merchants to present consumers with innovative new menu items designed with the latest food trends in mind. We look forward to growing our exclusive food and beverage offerings to provide consumers with more unique options from their favourite merchants.”

Empowering small business growth with GrabFood

Demi Yu added, “GrabFood Signature is another innovation that will help our merchant-partners increase their revenues. In a landscape with ever-evolving consumer preferences and food trends, GrabFood Signature allows merchant-partners to experiment with new flavours and test new recipes - to attract even more customers in creative new ways. We believe they will enjoy a significant increase in orders with GrabFood Signature.”

PesenKopi, a local coffee chain in Surabaya, gained popularity since GrabFood Signature pilot project launched for the first time in September with Coffee Brown Sugar and Milk Brown Sugar in Surabaya. Both of these signature drinks have become the sought-after thirst quencher in town and generated up to 50% GMV for the merchant..

GrabFood presents PESTA SPEKTA

PESTA SPEKTA adalah kampanye terbaru GrabFood yang ditujukan untuk memanj

akan pelanggan dengan beragam penawaran yang menggugah selera. Sebagai bagian dari kampanye, GrabFood akan memberikan hadiah senilai Rp 1 miliar dan kesempatan makan gratis selama setahun bagi para pelanggan yang beruntung.

In addition to Grab Signature deals, the PESTA SPEKTA campaign boasts a wide variety of cuisines from top national and international brands to local eateries across Indonesia. From piping hot bakso, savory Ayam Goreng, to thirst quenching iced milk tea, food lovers can enjoy different deals every day of the week. Share a meal with a friend with buy-one-get-one specials on Mondays and Tuesdays, feed your snack cravings with 2-5pm deals from Wednesdays to Fridays, and be a food adventurer with a selections of the new menu from GrabFood Signature.

^[1] Jakarta, 30 October 2019 - GrabFood, the fastest-growing food delivery service in Indonesia, marks a new business milestone as the largest food delivery platform by GMV (gross merchandise value) and the #1 most often used food delivery platform in Indonesia. In a market survey conducted by Kantar, a global market research firm, 58% of consumers in Indonesia said GrabFood is their most often used food delivery platform. In celebrating this milestone, GrabFood today announced the launch of GrabFood Signature across Indonesia - a series of unique menu selections from consumers’ favourite merchants, exclusively available on GrabFood.